Our Investor Presentation Changed After We Reviewed The Customer Story

[wadejames]

While preparing for a funding round, we noticed that our deck talked heavily about revenue and market size but barely explained why customers chose our product. After reviewing customer feedback, we found a much stronger story hidden in those experiences. Now we're rebuilding the presentation around the problem, customer needs, and business results. For founders preparing to raise capital, has customer feedback ever changed your pitch? Did a pitch deck expert for fundraising help connect those pieces?